Tips
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In deciding what you want your website to look like, there are a few things you should take into account:
Color
Choose colors to intentionally evoke an emotional reaction in visitors to your site. Be careful that the background isn't too bright or too dark for the font. Be careful that it isn't hard on the eyes (I have a friend with astigmatism who can't visit certain sites because of the background). There are a lot of colors and they vary from monitor to monitor. If you have a specific color choice, please click here to choose one.
Fonts
The bulk of your content should be in plain text. This helps the page load faster (graphics take longer) and it also helps your search results. Fancy fonts will not show up unless the person visiting your site has that particular font installed on their computer. Otherwise it will show up as whatever their default font is set for. So your text should be one of the more common ones: Times New Roman, Arial, Courier, or Comic Sans. If you want a fancy font for a header or a button, it will count as a graphic image.
Search Optimization
While no one can guarantee your search results, there are a few tricks to getting the search engines to give you a higher ranking which I'll happily implement if I design your site. But the best thing by far is quality content. Make your site an information destination. If you sell pet rocks, have some links on the care and feeding of pet rocks, and maybe a link to the Pet Rock Owners Association.
If you're curious and want to learn more, and your eyes won't cross at the technospeak, WebsiteHelpers.Com has a fantastic article about optimizing your search results.
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